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10th edition of Automechanika Kuala Lumpur expands portfolio of smart technology

Koalumpur Events Mar 03, 2017 Category: Trade Show Event Electronics & Semiconductors Automotive.
The 10th edition of Automechanika Kuala Lumpur, Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN, is fast approaching. The exhibition takes place 23 – 25 March 2017 at the Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. It is expected to welcome 300 worldwide exhibitors and 8,000 global buyers to the 9,710 sqm exhibition space spanning five halls.
This edition brings many new exciting elements to the biennial show. The traditional format of the past Automechanika Kuala Lumpur fairs will evolve this year and change direction into a bigger array of smart technology and repair-related activities. One of these changes includes the high-profile and worldwide industry-recognised EMMA (European Mobile Media Association) competition. The competition promotes smart technology in the audio world of automobiles and was founded in order to create a level playing field for sound quality competitions worldwide.
International competition attracts high level of participants, presenting visual and hearing enjoyment to diehard fans
The EMMA competition will be held on 25 March as part of Automechanika Kuala Lumpur through a cooperation with show supporter, AAA (Auto Audio, Accessories and Air-Condition Trader Association of Malaysia). AAA, which has a network of 900 members companies, including Sony and Alpine, has chosen the exhibition as the location for the competition due to its leading position in Malaysia’s automotive industry.
Collaborating with a well-known show like Automechanika Kuala Lumpur, allows for the promotion and engagement of the exhibitors, visitors, organisers and associations, said Ms Cherrie Lim, President of AAA. She continued: “The response from previous competitions has been very good and we were looking forward to getting more publicities for this competition by organising it in conjunction with a professional platform like Automechanika Kuala Lumpur for the first time. The exhibition gathers a large number of ASEAN visitors and we hope this audio hit will spread to other ASEAN countries through this channel.”
The competition attracts participants from ASEAN countries including Indonesia, Thailand and Singapore to demonstrate more than 70 vehicles. Several tuning shops, car retailers and tuning-purist vehicle owners will be joining the competition. To cater to every member of the audience, the competition will have three categories, featuring all aspects of vehicle sound quality, including ‘Open door’, ‘Closed door’ and ‘Auto modification’.


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NEWS ON CULTURAL EVENTS FILMS THEATRES OPERAS MUSICALS AND FASHIONS